What today’s top immersive creators are choosing—and why it matters

Immersive audio continues to define the next era of music, and nowhere is that clearer than in this year’s Grammy Awards. For the 2026 Grammys, the nominees for Best Immersive Audio Album showcase astonishing spatial creativity, technical excellence, and emotional depth.

But there’s another pattern worth noting:

Four of the five Grammy nominees released their immersive work on Pure Audio Streaming.

This isn’t a coincidence. It’s a reflection of the creative, technical, and economic priorities of the world’s top immersive engineers, mixers, and artists. Pure Audio Streaming has become the platform of choice for those who want their work presented with zero compromise—and for listeners who expect a true high-resolution, multidimensional experience.

Why Immersive Creators Choose Pure Audio Streaming

After interviewing creators, engineers, and labels working in spatial formats ranging from AURO-3D to binaural, the same themes repeatedly surface:

• Preserve the original mix
• Present the music in high-resolution formats—not platform-altered versions
• Support diverse immersive formats, not just one
• Use a payout model that treats artists fairly

Pure Audio Streaming was built around those exact principles.

Pure Audio Streaming Feature #1: Support for AURO-3D, High-Resolution PCM, 5.1 Surround, Binaural, and More

Most mainstream platforms force spatial audio into a single proprietary format, often adding loudness adjustments, spatial remapping, or DSP processing that alters the creative intent. Pure Audio Streaming takes the opposite approach: It plays back what the artist and engineer actually made. Exactly.

Pure Audio Streaming supports:

• AURO-3D – renowned for its natural, lifelike vertical soundfield
• High-Resolution PCM (true studio-master quality) – no compression, no loss of micro-detail
• 5.1 Surround – a cinematic and musical standard still widely used for concerts, live albums, and remastered classics
• Native Binaural – headphone-optimized mixes preserved without platform processing
• Additional studio-grade immersive configurations delivered exactly as engineered

For creators like Morten Lindberg, Hans-Martin Buff, Justin Gray, and others leading the immersive space, multi-format fidelity is essential. Pure Audio Streaming ensures their spatial geometry, depth, and emotional architecture remain intact.

Pure Audio Streaming Feature #2: A Consumer-Centric, Artist-Friendly Payout Model

One of the most overlooked advantages—and one of the biggest reasons creators choose Pure Audio Streaming—is its economic structure.

Unlike major streaming platforms that:

• Pay fractions of a cent per stream
• Reward volume over artistry
• Make immersive production financially unsustainable

Pure Audio Streaming uses a user-centric fairplay subscription model that increases the actual value an artist receives per engaged listener.

This directly supports:

• Higher production costs of immersive music
• Engineers and mixers who invest heavily in spatial workflows
• Independent artists releasing niche but high-craft immersive albums

For many creators, Pure Audio Streaming is the only platform where immersive audio is both creatively respected and financially viable.

A Closer Look at the 2026 Grammy Nominees on Pure Audio Streaming